What is Editorial Use?

There are different ways to use content. Some are for commercial purposes, while others are for editorial purposes. This article will help you understand the differences between the two and how to make the most of your content.

Non-editorial uses

Non-editorial uses of editorial use include a number of things. They include social media posts, web banner ads, and movie trailers. However, there are also certain rules that must be followed. These rules depend on the context of the usage.

The main rule that applies to all forms of non-editorial use is that you must have permission to use the content. If you don’t, you could find yourself in legal trouble. You may need to pay for the license, and sometimes, your project may take longer to complete.

In some cases, a photo of a bus may be considered a non-editorial use of editorial use because it shows a bus. That photo can also be used for illustrative purposes. On the other hand, a photo of a police officer could be considered a non-editorial use because the image shows a police officer.

An editorial image is typically accompanied by written text. It is intended for educational purposes. It can be used in newspaper articles, tomes, and education videos. Often, recognizable people are included in the image. But the photo is not taken with their consent.

An editorial video is similar. A video of an event, such as a sports game, is generally a good example. However, a video of an identifiable police officer may suggest brutal policing tactics. Therefore, using an editorial video for any reason other than educational is not permitted.

Another example is a photo that has been cropped. Although this isn’t a common mistake, it is considered misleading. Also, you should be aware that many companies will require additional permissions before publishing any image.

One way to avoid this problem is to ensure that the photograph carries an appropriate license. This can be done with the help of Rights & Clearance. Their team of experts can provide you with information on the best way to go about your project.

When you have an idea of the type of image that you want, and the end use for which it will be used, you can make an informed decision about the right licensing strategy.

Commercial uses

Editorial use refers to the use of images for illustrative, newsworthy, or factual purposes. Editorial photographs can be used by newspapers, magazines, and other media publications. However, editorial uses must be accurate and clear. Using these images without the proper permission can lead to claims from copyright holders.

Generally, it is not advisable to use editorial images for promotional or commercial uses. For example, using a photo of a famous person in advertising is a violation of their rights. This can damage their reputation. It can also attract a lawsuit. Luckily, there are ways to avoid these risks.

Editorial use photos are typically used in publications such as magazines, newspapers, and online news portals. They include people who are not contracted models, recognizable locations, and a specific event. Often, these photos have captions that provide background information and the date that the photo was taken. Occasionally, they include logos of companies, such as Coca-Cola.

Commercial use photos are usually sold on sites such as Getty Images, Shutterstock, and Adobe Stock. They can be used in publications such as books, posters, and movie trailers. To be certain, a photographer must obtain a model release to use their images for commercial purposes.

If you are considering commercial uses of editorial use, it is best to consult with a Rights & Clearance team. They will be able to help you plan your project. These types of photos may require a little more setup than standard editorial photographs. Some clearances can take a few days, but others can last a few months.

In the U.S., there is a concept called “fair use.” It allows the public to use assets that are used for educational or illustrative purposes. A photo of a non-descript person sitting at a generic table would be of little value to an editorial buyer.

However, there are some circumstances in which it is okay to use an image for a commercial purpose. For instance, if an image is used in a blog post or other online article, the changes can be minimal.

Other uses of editorial use include news videos, documentary images, and sports events. However, a negative portrayal of a person is a violation of their rights.

Networking to build an editorial portfolio

Building an editorial portfolio can be a daunting task. Not every job requires a portfolio, but it is a great way to highlight your strengths and show your expertise to potential employers. Many journalists are conflicted about whether to include personal photos in a portfolio. In addition, many women, as well as people of color, are worried about sharing personal pictures. However, you don’t have to share your full picture with a prospective employer, or even with other people. Rather, you can answer questions in your bio or provide some details about your background. This can help show off your personality.

When building your editorial portfolio, use a professional format. If possible, make your work available online, instead of simply putting it in a hard copy. Consider using a Google Docs template to ensure that you include all necessary information, as well as a left-side navigation menu to make it easy for readers to navigate. Also, don’t be afraid to share images.